12/18/2023 0 Comments Los angeles times compton rappers![]() ![]() “When streaming started booming, it became a singles market and artists were getting big checks and notoriety after one song. “The world’s both smaller and much bigger.”įor Dallas Martin, the senior vice president of A&R at Atlantic who signed Ricch, his quick rise is both a product of this hyper-speed moment in rap, but also of a diligent craftsman who seamlessly grafts regional styles into a distinct Gen Z sensibility. “Kids have more access to everything going on in the world: down South, in New York, the U.K.,” he said, explaining how his style can pull from trippy Atlanta melodicism, Chicago and London drill and lively West Coast menace. But while he rides hard for his hometown, sonically, the internet is a whole new country. heroes who came before him - YG, the Game, N.W.A, Kendrick Lamar (whom he coincidentally met at church once as child). In one breath, he diligently cites the L.A. It’s one that makes party music from pain, with a cadence that pulls you in and hands you a drink before shoving the city’s reality in your face. When you get him on a topic he likes - the Isley Brothers’ or Charlie Wilson’s classic funk songwriting hunting for his first house in Compton - his eyes sparkle with a charisma that can stop a TikTok feed in its tracks. The 21-year-old, born Rodrick Wayne Moore Jr., has these strangely piercing hazel eyes that, when he’s skeptical, can make you feel like the creakiest boomer alive.īut he’s funny as hell: Ricch can needle a flailing A-lister like Bieber on social media with nothing more than a polite suggestion to help him out and stream his latest single too. In the basement of the Regency, a few hours before showtime, it was obvious why Ricch hits all the marks of a rap sensation today. Fentanyl or a violent life can end it just as quickly. A huge streaming single can launch you from bedroom obscurity to a seven-figure record deal in weeks. Stars, sounds and scenes arrive, ascend and flame out before artists hit their mid 20s. Hip-hop, more than any genre, moves at a head-spinning pace today. “Alright,” he said, climbing back onstage and nodding to his sound tech. He cracked up at his bandmate’s gentle rendition of the tune, taken from an album which, at that moment, was No. Then, alone in the dimly lit back of the venue, Ricch stepped forward, wearing a gray sweatsuit and sunglasses. Strobes and fog machines blasted the room, but the star was missing. Instead, his guitarist stood a little sheepishly at the mic, crooning the hook with exaggerated tenderness. The song’s lyrics - “Bought a big Patek with a brand new wrist setting / I’m a slide in the Rolls, slide in the Lamb, slide in the Benz” - set a triumphant tone for the home-state crowd.īut Ricch wasn’t anywhere in sight. The 21-year-old Compton rapper’s crew was locking in the mix for the night’s show, and the deep bass and crackling snares had already drawn a crowd of superfans outside. on a Friday night, Roddy Ricch’s new single “Boom Boom Room” bludgeoned the near-empty Regency Ballroom in San Francisco. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |